Bengaluru: Reigning Indian Super League champions Bengaluru FC, announced a partnership with Myprotein, UK’s leading Sports Nutrition brand, as its official sports and nutrition partner on a multi-year deal. Considered as one of the foremost brands for fitness enthusiasts, Myprotein has created a niche for itself amongst sports-lovers in the country.
Commenting on facilitating the partnership, Sporting Group International India General Manager, Pranay Kapuria said, “Myprotein were looking to enter the Indian sports scene and we thought Bengaluru FC would be a right club to join hands to improve their market presence in India. Bengaluru being last year’s champions”
“Nutrition has always been an important part of sport, and we’re really glad to join hands with Myprotein on a partnership that I am sure will be mutually rewarding. Their products are some of the best in the industry, and we’re really glad to be partnering with them for the upcoming season,” said club CEO Mandar Tamhane.
“What started out as a small effort to put Indian football on the world map in 2013, has today emerged as one of the biggest football brands in the country. Bengaluru FC has helped to popularise football as a brand and at the same time, promote the game among the youth as well. With their fan-centric philosophies, BFC is going to play a critical role in shaping Indian football. Being a part of this journey is a dream wherein we at Myprotein can contribute significantly towards development of football as one of the major sports in the country,” said Esha Singh, General Manager, Emerging Markets, Nutrition and Beauty Brands for The Hut Group.